Trump’s WLFI crypto platform as a tool to consolidate the party around the first family and deliver a Republican victory in 2026

On September 1, 2025, one year after its launch, the Trump family-affiliated cryptocurrency company World Liberty Financial Investments (WLFI) began public trading, resulting in WLFI gaining $5 billion in nominal market value growth.

The significant increase in the capitalization of the crypto project, whose co-founders include Donald Jr., Eric, and Barron Trump, as well as the son of US Special Envoy to the Middle East Steve Witkoff, has turned WLFI into one of the most valuable assets of the Trump family and opened additional pathways for the presidential team to finance Republican political activities ahead of the 2026 midterm elections.

The activity of the US President's family in the cryptocurrency market, which significantly intensified during the 2024 presidential campaign, laid the foundation for a new model of raising funds for political projects.