Economic transformation of the Rust Belt states: Harris and Trump teams seek regional revival strategies that will appeal to donors and investors

On September 3, 2024, Kamala Harris’ team launched the campaign’s final stage, which will differ from the previous ones in its activity and the amount of money spent on television and online campaigning.

According to the Vice President’s headquarters, at least $370 million will be allocated for advertising activities from the beginning of the fall until Election Day.

Of the expected spending, $200 million is planned to be invested in digital campaigning on YouTube, Spotify, and other platforms, while the remaining $170 million is to be invested in television spots, primarily in swing states.