Trump-branded real estate: family steps to strengthen loyalty to Washington and neutralize Beijing’s Influence

On May 22, 2025, Eric Trump, the younger son of the President, announced a Trump Organization project in collaboration with Vietnamese developer Kinh Bac. The project involves constructing a “Trump Tower” in the business district of Ho Chi Minh City, Vietnam.

The initial project, valued at $1.5 billion, will feature a luxury resort complex, golf courses, hotels, and residential buildings. Discussions are underway for Trump Organization’s involvement in additional projects across Vietnam.

The Trump family’s initiative underscores the core of President Trump’s trade war strategy. It aims to compel re-exporters of Chinese goods, such as Vietnam, to ensure loyalty to Washington through bilateral trade agreements in exchange for integrating the President’s inner circle into the country’s business environment.

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