Annual State of the Union Address. Democrats seek to change the rhythm of the election campaign and impose their own rules on Republicans

On March 7, 2024, President Biden gave his third State of the Union address, summarizing the interim results of his presidency and outlining his plan of action if he is re-elected on November 5.

In his address, President Biden unfolded a complex tactical scheme, organizing his speech to achieve a dual goal: to highlight his administration’s achievements, especially in the domestic sphere, and to launch a systematic critique of Donald Trump.

In addition to the content of the speech, Biden worked hard on his image, demonstrating his energy and competence as a leader of the United States. This purposeful self-presentation required a special emphasis on the stylistic design of his speech.